THE WORLD OF WHOLESALE MOBILE PHONES:
A PRACTICAL INTRODUCTION
Being a wholesale mobile phones distributor might seem highly complex at first. It’s B2B trading, meaning large amounts of smartphones change hands between suppliers, distributors, and smaller businesses, and there are no end-users in the process.
Despite the complexity, finding your way is possible if you know a couple of basic principles and tricks. This article will help you understand the most relevant best practices.
Finding the right wholesale mobile phones suppliers
A good start is to look for companies in the international market that sell popular products (Apple iPhone or Samsung mobiles) with a minimum lot size between 10 and 20.
Don’t rush; choose carefully. The process can take weeks, even months. Searching for a trustworthy business partner requires a lot of thorough research. Be ready to make hundreds of phone calls and write even more e-mails.
When you finally find the proper suppliers, you initially should order smaller bundles out of safety. Smartphones depreciate pretty fast in value so a wholesale mobile phones distributor’s primary goal is to sell his goods as soon as possible.
Time here literally is money.
Tips for searching
- Google it!
With the help of Google Translate, you can translate keywords like wholesale mobile phones or smartphone wholesale into the target country’s language. There are many possible variations for a Google search, so be thorough.
This website contains international databases of companies broken down according to their country of origin.
- Lists and direct contacts
Find the respective country’s Chamber of Commerce or (if present) the local agency of the Enterprise Europe Network. Ask for lists of companies relevant to you.
- Comparison Shopping Engines
You should look for the respective country’s most popular price comparison websites and see the companies registered as their vendors. For example: idealo.de or guenstiger.de in Germany, arukereso.hu in Hungary, ceneo.pl in Poland.
WHAT IS A RELIABLE BUSINESS PARTNER LIKE?
The more information you can find about a company on the web, the greater the chances of you two becoming serious partners. It doesn’t matter if they are suppliers or buyers, these markers are equally important.
How up to date and functional is their homepage? Is it well designed and neat? Was it easy to find the contact info?
Despite serving a wholesale mobile phones company, a website should be appealing to the eye in a minimalistic way. It is worth drawing the attention of potential partners to whom the brand itself and its presence matter too: some companies are not interested solely in the lowest price.
Get in touch with the contacts on the website to check a couple of things out. Do they speak English? Is it possible to arrange a personal meeting with them? What is their general attitude?
Social media and e-mail marketing
How active are your prospective partners on Facebook, Instagram, Twitter, and LinkedIn? Do they have a frequent newsletter with new offers? Is their e-mail marketing personalized?
What do their previous partners have to say about them? Are there any concrete facts in the testimonials or just praise?
Reputation in search engines
What pops up when you google the company’s name? Do they have a blog to share their insight into their field of expertise? Do their experts have vlogs?
Is the company registered to any local chambers of commerce or B2B platforms? Are they a member of the Enterprise Europe Network? When was the company founded?
FINDING YOUR WAY
AROUND IN THE WORLD OF WHOLESALE MOBILE PHONES
Let’s say you’ve already started your business. There’s a bunch of stuff to look after, but here are a couple of main guidelines.
Only a phone number and an e-mail address
In B2C (business-to-consumer) trading, having a good-looking and functional webshop is crucial: it’s a long way from the potential buyer putting an item in the basket to actually clicking pay.
In contrast, in the field of wholesale mobile phones, it is enough to have a simple website with contact info. In fact, you only need a smartphone and an e-mail address to start a B2B company and run it.
In most cases, the potential buyer will send you an email in which he expresses his interest. This is followed by a quick chat on Skype or WhatsApp. Generally, this is the point where the potential buyer decides if your terms and prices are OK with him or not.
Be different than the big ones
There are companies in the field of wholesale mobile phones with decades of experience and huge capital at their back. They have priority when buying directly from manufacturers, who give them discounts due to their distribution rights and good reputation. These big companies set the pace on the wholesale mobile phones market, and they are likely not to hurry when it comes to money transactions.
On the other hand, you should try a different approach with your partners: by being agile and striving to create win-win situations for both sides, you can establish long-term business relationships and gain permanent partners.
How transactions are handled depends on many things, both with distributors and buyers.
When paying in advance to distributors you should consider these: the size of the company, their reliability and helpfulness during previous deals (this may be the most important), and whether they are official distributors of the brand.
For the first time, 99% of buyers pay in advance, except maybe if they are a well-known international company on the wholesale mobile phones market. Nonetheless, the terms of payment should be renegotiated to be more favorable for the buyer after good cooperation has developed between the partners.
WHAT CAN BUSINESS PARTNERS DO TO MAKE COOPERATION MORE EFFECTIVE?
The most important: both parties should have (almost) the same goals and respect for each other.
Distributors and suppliers must provide all the information the buyer might need during the process: terms of payment, terms of delivery, device specifications (EU, USA or Asia), and lead time (how long will it take for the package to arrive).
The buyer must send a Purchase Order Form to the supplier or distributor to confirm their order and to guarantee payment for the items ordered.
Flexibility and open communication are essential: to maintain a good business relationship, both sides should inform each other instantly if something unforeseeable comes up – maybe an order will be late, or there is a liquidity crisis and the partner isn’t able to pay right away.
That’s how we do
The 7 sentence practice
You shouldn’t need more than 7-8 sentences to close a deal with a partner, regardless of whether you’re on the buying or selling side. Despite the fact that each wholesale mobile phones deal includes large amounts of money, it should be a straightforward transaction.
Always be available to your partners
Even in the morning or late in the evening. If there’s work to be done, time of day should not be a factor. Always be logged in to Skype and WhatsApp.
Keep your deadlines
If necessary, use your own resources to put together the buyer’s order. If needed, get in your own car to speed up the delivery.
Do everything in your power to prove how reliable you are.
Face-to-face communication is very important. There are several events held each year (including Berlin-IFA a CeBIT-Hannover) where companies get an opportunity to meet potential buyers or suppliers. Or they can simply nurture already existing business relationships with partners whom they haven’t met in person yet.
Be personal in an impersonal world
The B2B practices of the wholesale mobile phones market might seem a little rigid at first. The straight-to-the-point communication, the minimalistic websites, and the whole rush of the process of getting the phones from the supplier to the buying partner make the whole field look very mechanic. That’s why a different attitude towards your (potential) partners can make a difference. Flexibility, reliability and a humanized way of making business are truly profitable in the long run.